Change has already happened.

No matter what your vote was, this is impressive. Weekly address given via youtube? A step beyond brilliant.

Why limit your audience, when you can use a medium that is virtually open to anyone who wants to listen? If you can access every internet user and still deliver the same message, why wouldn't you?

Show that you care whether or not your message reaches the masses. In return, the masses might appreciate you a little more for caring. Don't be above the common mass, or you will have far to fall.